Thursday, February 18, 2016

Rolex’s Modern Diver: The Submariner

This incredibly iconic watch — championed by Sean Connery’s James Bond and boardroom executives alike — was launched in 1953 and available to consumers in 1954, drawing near-instantaneous critical acclaim - replica Rolex Submariner.

With a classic case, luminescent dial, and a depth rating to at least 100 meters depending on the reference, the Rolex Submariner achieved what the brand had hoped for: combine the contemporary elegance and luxury of Rolex with the versatility and utility of a sportswatch.

It is often considered the very first modern diving watch; although many watches before it were water resistant — and even though Rolex assisted Panerai in the 1930s to produce the precursor to the modern dive watch — it was not until 1953 that the world had available to it a timepiece able to withstand a trip to the ocean’s floor and back. Secondly, most likely as the result of its watch’s intense depth rating and durability, Rolex was able to establish itself at the forefront of the market — becoming the watch of choice for businessmen as well as for navies around the globe.

No comments:

Post a Comment